Booming demand for motorboats: Brunswick boosts production


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Boston Whaler, Brunswick Corporation shipyard

Unprecedented demand in the motorboat market has led the Brunswick Corporation to beef up its production.

Boating giant Brunswick has world-famous brands Mercury Marine and Boston Whaler, along with many others. It is definitely a major player in boating and today announced that it will increase production at its plants around the world.

Brunswick bets on Boston Whaler, but not only

There’s nothing left in stock, so all that’s left is to increase production to meet the growing demand from the global market. Three Brunswick plants around the world will be upgraded.

40% more Boston Whalers

Brunswick has invested more than $60 million in Boston Whaler since 2014. Now, the shipyard is even more important with the reopening of the Palm Coast, Florida, facility with which it will be able to increase the brand’s production capacity by 40 percent, in addition to those produced at its 50,000-square-foot headquarters in Edge Water. Boston Whaler currently employs more than 1,200 people in Edgewater and will add another 300-400 jobs over the next 18-24 months in Palm Coast, a short distance from the Edgewater site. The first boats will roll off the production line at the Palm Coast plant in the second half of 2021.

Also, the facility in Reynosa, Mexico, will be expanded. The plant, which produces Bayliner, Heyday, Sea Ray, and Lund fiberglass boats, will increase capacity by 58 percent over the next 18 months, operating seven days a week and adding an additional 260 employees.

Last but not least is the expansion plan for Vila Nova Cerveira, Portugal. Over the next three years, production capacity at the plant, which manufactures Bayliner, Uttern, and Quicksilver products for the European market, will more than double.

“We are committed to meeting the growing demand of our global customers and have an immediate need to expand capacity in the face of unprecedented retail demand and very low pipelines across all product lines, especially for our fiberglass products,” said Dave Foulkes, Brunswick Corporation CEO. “Investing additional capacity in Florida, Mexico and Portugal allows us to quickly increase production and undertake further vertical integration as we continue to grow market share and engage with new boaters.”



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