The British shipyard Fairline Yachts has appointed Dennis De Roos as the new commercial director of the group. Dennis De Roos will manage the design, sales and marketing teams of the British manufacturer. In addition to this, De Roos will also be responsible for supervising the dealer network.
De Roos has extensive experience in various business areas. He started out in hospitality and services before staying 10 years with General Motors and five years with Ingersoll Rand, developing his sales networks and ensuring sustainable growth.
Prior to joining Fairline, he was commercial director of Morgan Cars.
Dennis comments, “Fairline Yachts has rightfully earned an enviable position on the world stage, and I look forward to building this reputation further. I am thrilled to have the opportunity to be part of Fairline’s future, and I feel confident that my commercial experience, as well as my passion for boating, will be a real asset to the continued success of this prestigious brand.”