Give or treat yourself to a subscription to Boats in Motion print + digital and for only 39 euros a year you get the magazine at home plus read it on your PC, smartphone and tablet. With a sea of advantages.
Osamu Suzuki, historic president of the company of the same name, passed away on Dec. 25 at the age of 94 from lymphoma. Osamu Suzuki, born Matsuda, assumed the surname under which he went down in history after marrying the granddaughter of founder Michio Suzuki, who created the company on March 15, 1920.
From 1967, he was at the helm of the Suzuki Motor Company until 2021, when he passed the baton to his eldest son Toshihiro, making it one of the longest-lived family-owned businesses, an exceptional case especially for the automotive industry, which is increasingly dominated by conglomerate and holding company logics.
From Suzuki’s birth in 1920, it took 45 years for the Japanese brand to make its entry into the motor world outboards. The first was the Suzuki D55.
During Osamu Suzuki’s presidency a number of amazing technologies were developed and introduced. This also reverberated in the outboard market and made a crucial contribution to the popularity of these engines as we know them today.
See here all the major milestones in the history of Suzuki outboard engines.
A charismatic and decisive leader, he was not afraid to get his hands dirty by leaving the office to visit the various branches, both at home and abroad, including Italy. He transformed Suzuki into the international giant it is today, knowing how to read the technical and cultural changes the company was going through.
Like his Japanese colleagues, having abandoned diesel as a power source, he had nevertheless remained cautious about full electric, preferring a wide range of hybrid solutions, more or less electrified. And who knows if this philosophy will not be applied in the marine market as well.
Sign up for our Newsletter
Powerboats, its stories, from small open to motoryachts. Sign up now for our free newsletter and receive the best news selected by the editorial staff each week. Enter your email below, agree to the Privacy Policy and click the “sign me up” button.
Welcome to the special section “BAM 35 Years.” We are presenting “cult” articles from the Motor Boats archive, starting in 1990. A journey through time among stories unobtainable today, even in the great sea of the internet! A dive into
Welcome to the special section “BAM 35 Years.” We are presenting “cult” articles from the Motor Boats archive, starting in 1990. A journey through time among stories unobtainable today, even in the great sea of the internet! A dive into
Mark it in your diary: the fourth edition of the National Summit on the Sea Economy “Blue Forum,” entitled “Creating Value – the Sea in the Year of Jubilee, “ is scheduled to take place in Rome July 9-11, 2025.
At sea with top technology. Did you know that there is an American company that has eliminated the problem of tanks on board? With a buoyant system and a simple hose you can dive up to 5 or 10 meters
Send us your sea photos and enter history with us! Your pictures will be featured on our “bulletin board” immediately.
