From Toy Marine to Zeus200. Successful case histories of the first digital boat show


Give or treat yourself to a subscription to Boats in Motion print + digital and for only 39 euros a year you get the magazine at home plus read it on your PC, smartphone and tablet. With a sea of advantages.

toy 51 fly
Savona, Italy, 3/2019
The new Toy Marine 51 Fly
Ph: Guido Cantini

The decision to invest in the world’s first true digital boat show, Milan Yachting Week works. The numbers speak for themselves. This is evidenced by the data of attendance and product visits.

After 45 days of the first edition of our digital boat show, which started on September 15 and will end on September 14, 2021, 318,054 booths and products were visited by 108,328 visitors.

There are already 50 booths set up with 245 products on display, which you can see HERE.

Every day La Milano Yachting Week – The digital Boat Show is populated with new companies that have realized the effectiveness of the digital choice to promote their business, with a high-return, low-cost investment.

There are many successful “case histories” in these early days of our digital boat show. Here are some of them, with data processed as of October 26:

  • There are also phenomena of high visibility never before had by niche products. This is the case of the Toy Marine powerboat yard, which participated in a boat show for the first time. The Toy Marine booth had 3,427 visits, more than doubled, 4,408, thanks to 4,408 views derived from news published by The total is 7,835 visits for Toy Marine.
  • The historic Swedish sailboat yard Hallberg Rassy has the palm of the most visited booth with 53,758 visits to Milan Yachting Week and another 19,140 views derived from MYW news published by The total is 72,898 visits to Hallberg Rassy products and exposure to the brand.
  • Another striking case is that of a new technical product just launched by a company that had never invested in boating before. Mobil Tech with its Zeus 200 product had 8,021 hits at Milan Yachting Week and had an additional 5,990 views from news published by our sites and The total is a whopping 14,014 visits for a product that until now has been little known to the general public.

We are available to provide you with any information, help you choose to participate in the world’s first digital boat show. An almost obligatory choice at times like these to promote one’s products. The numbers speak for themselves.

Click HERE to request info on Milan Yachting Week – The digital boat show

News by Milano Yachting Week



Leave a Comment

Your email address will not be published. Required fields are marked *

Are you already a subscriber?

Sign up for our Newsletter

Join the Sailing Newspaper Club

Powerboats, its stories, from small open to motoryachts. Sign up now for our free newsletter and receive the best news selected by the editorial staff each week. Enter your email below, agree to the Privacy Policy and click the “sign me up” button.

Once you click on the button below check your mailbox



You may also be interested in.

Sessa Marine F60

Sessa F60, new flybridge arrives for cruising (17.9 m)

Among the world premieres scheduled for the now approaching Cannes Yachting Festival, scheduled for September 10 to 15, a new 60-foot sporty flybridge by Sessa Marine will also be unveiled for enthusiasts. Sleek in lines, 17.93 meters long and fast