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At the Dubai International Boat Show 2018, Azimut Yachts launches its new La Dolce Vita 3.0 brand strategy in the UAE important market. Drawing on one of the masterpieces of Italian neorealist film, La Dolce Vita by Federico Fellini, Azimut Yachts presents a contemporary take on a lifestyle where luxury and joie de vivre, combined with the Made in Italy ethos, represent the non plus ultra of fine design and technological research. Every creation by Azimut Yachts is a concentration of innovation, care over comfort and unmistakably Italian style, the distinctive features that have made yachts built at the shipyard famous the world over.
For years now, Dubai, and the Middle East in general have been an important market for Azimut Yachts: owners in the area are particularly fond of the Grande Collection, with 30% of the yachts in this line sold in the Middle East, where the brand’s turnover has tripled in the last five years.
Azimut’s commercial success is also confirmed by the short term delivery plan, according to which one yacht a month is scheduled to arrive in the Middle East in the second half of the year.
Three premiere yacht for Azimut at Dubai Yacht Show, The Grande 27 Metri, winner of the “Most Achieved Trophy” in the 80 to 125-foot category at the World Yacht Trophies and designed by Stefano Righini, is a widebody superyacht with a unique concept that perfectly harmonises the exterior lines with peerless interior volumes. The decor is the work of Achille Salvagni and stands out for its contrasting colours and materials, as well as for the unique pieces of furniture made to measure by expert craftsmen. The two 1,900 hp MAN V12 engines drive the yacht to a top speed of 27 knots and a cruising speed of 24 knots
Azimut Verve 40, the second premiere in Dubai, is the first all-Italian Weekender, which combines all the typical features of the traditional American walkaround and day cruiser, but adds to them the peerless elegance and sophistication of Italian style. Its main features include the steering console with modern styling inspired by automotive design and the spacious underdeck area, offering relaxing and comfortable accommodation. The interior decor is extremely sophisticated. Three 350 hp Mercury Verado engines drive the yacht to a top speed of 44 knots and a cruising speed of 37 knots
Azimut Verve 40, the second premiere in Dubai, is the first all-Italian Weekender, which combines all the typical features of the traditional American walkaround and day cruiser, but adds to them the peerless elegance and sophistication of Italian style. Its main features include the steering console with modern styling inspired by automotive design and the spacious underdeck area, offering relaxing and comfortable accommodation. The interior decor is extremely sophisticated. Three 350 hp Mercury Verado engines drive the yacht to a top speed of 44 knots and a cruising speed of 37 knots
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