Invictus Yacht has now become one of the shipyards ambassadors of “Made in Italy” in the world. Its history began only four years ago, but since then the growth has been constant and very strong.
How do you become ambassadors of “Made in Italy” luxury in 4 years?
How do you conquer an international market for luxury motor boats in just 4 years? Thanks to the lines, shapes and models: technical innovations combined with attention to detail. Invictus Yacht in recent years has been able to establish itself strongly in foreign markets such as Germany, France and Spain above all, but also Australia, using the appeal of a brand now an ambassador of “made in Italy” in the world.
Today this shipyard has thirteen models in its range from 19 to 37 feet and builds all its own boats in the shipyard of Borgia (CZ). The other fundamental ingredient is in the management of production in a semi-industrial way. Finishes, components and details common to small and large yachts of the shipyard that in this way can produce about 300 boats each year.
The pen of Christian Grande
All Invictus boats are designed by Christian Grande. Invictus is divided into two ranges, T and X. The T range consists of the GT and TT series: both are characterised by the iconic semi-wind bow (now one of the real distinctive aesthetic features of these models, which guarantees stability and wider interior spaces) and are dedicated to demanding owners who pay attention to aesthetics, details and the essential qualities of reliability and performance that characterise Invictus.
The X range, which includes the CX, FX, SX and HX series, is instead designed for owners who are passionate about the sea, dedicated to relaxation but who do not want to give up the more sporty and adventurous dimension.
Towards the future, new models and electric propulsion
One of the last Invictus boats was the GT320, which was well received by the market. The CX270 is already in the pipeline, ready to make its debut at the Cannes Yachting Festival 2019, scheduled for next September. There is also a model in the studio that will complete the T range, becoming its new flagship.
The Italian shipyard is also working to present an electrically-propelled boat, which will soon be the ideal solution for navigation on lakes, where there are significant restrictions related to the risk of pollution.
There are also new developments in the distribution of Invictus around the world: in recent years, demand from the US market has grown exponentially and the Italian shipyard is evaluating the best ways to approach such a complex market.
