Let’s run the numbers! How is Motor Boats doing? We tell you

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Motor Boats Magazine
Archive photo – Courtesy: Beneteau

In the month of September 2024, our Motor Boats magazine was again very well read. First of all, then, a dutiful thank you to you readers, who give us confidence every day by reading our online articles. Every day, in fact, we keep you up to date on the world of powerboats, with stories, characters, behind-the-scenes and sea trials. In this news, however, we want to take the time for once to tell you about us and our achievements. Our commitment to bringing you the best in power boating is daily, and we can carry it on thanks in part to your support. How many readers of Motor Boats are there? Many, enough to make our magazine the most read in Italy among the titles dedicated to motor boating, with excellent results at the international level as well. We present our issues directly to you, and thank you again for the trust you place in us every day, by subscribing, choosing us and reading the magazine.

Motor Boats Magazine readers

How many users and page views are there as of September 2024 on our site?

  • unique users September 2024: 154,885*
  • page views September 2024: 372,613

*24% of unique users are from outside Italy.

Our videos on YouTube

How many people have seen videos of our tests, previews and first impressions on the Motor Boats YouTube channel. The last 12 videos posted on our channel have totaled 135,566 views.


And the month of September is just yet another confirmation of a well-established trend that has brought the average readership of Boats to Motor to a number steadily exceeding 100,000 users each month, even (and especially) in the middle of summer when everyone is on vacation.

Motor Boats

The traffic detection platform Similarweb puts us clearly in first place, the three closest competitors have the following data:

First contestant. Pages viewed September 2024: 32,683

Second contestant. Pages viewed September 2024: 19,402

Third contestant. Pages viewed September 2024: 11,151


We talk about powerboats across the board, and we have honed many tools to do this to the best of our ability.

DIRECT E-MAIL MARKETING (DEM) MOTOR BOATS

Registered users to our newsletters are emailed: 56,000 (as of October 21, 2024)

SOCIAL MOTOR BOATS

Users reached on Boats by Motor (Facebook/Youtube/Instagram) socials in March 2024 were 363,697

The print magazine

The latest issue of Barche a Motore (paper+digital) reached (including paper+digital subscriptions) 9,800 copies circulated in Italy and 2,150 abroad with an estimated readership of 58,000 unique readers.

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