Milan Yachting Week FAQ: everything you need to know about the first digital boat show


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Milan Yachting Week FAQ
Milan Yachting Week FAQ

From September 15 to 21 comes Milan Yachting Week – the digital boat show. The first digital boat show “powered by” Motor Boats, Sailing Newspaper, Top Yacht Design and Trend.

Just a click away you will find the best of the Italian and international sail and power boat market, clothing, services, accessories, cruising ideas, events and much, much more. Everything you and your boat need.

Doubts? Don’t worry, here is the FAQ that we are sure will answer all your questions-whether you are planning to visit or become an exhibitor.


What is Milan Yachting Week – the digital boat show?

It is a digital Boat Show that can be visited via computer, tablet, smartphone, smart TV.

What does it look like?

You land from above on a hall with pavilions and a harbor. You just use your mouse or your finger to get inside the Boat Show. A virtual guide will help you find your way around.

Who organizes it?

We are a publishing house that covers the sea, sailing, boats, tourism and design with our titles Sailing Newspaper, Powerboats, Trend, Top Yacht Design. We are the organizers of the most prestigious nautical events in Italy: Milano Yachting Week, Velafestival, Velacup, Velista of the Year. We are a network that can stably reach 1 million people per month between magazine, social, web, newsletter. We are among the first to address sustainability with our Medplastic projects.

Why do we do it?

We will convey our digital audience of 1,722,312 unique users* (80% from Italy, 20% from the World) on Milan Yachting Week. It will be the most visited exhibition in Europe. The most visited physical Boat Show, Dusseldorf, had in the 250,000 visitors in 2019.

*Total audience one year (May 2019/April 2020) net of duplication, source: google analytics


Who are the visitors to Milan Yachting Week?

There are no unnecessary visitors. They are all lovers of the sea, boats, and active life. They have a high spending capacity and are culturally and socially evolved. In addition, the “cascading” effect of our audience should be considered. It is estimated that at least 10 percent of this park will attract new contacts and visitors of the same socioeconomic profile, increasing project penetration and profitability for exhibitors.

When does MYW open?

It will be aired from Tuesday, September 15 to Monday, September 21.
But it will always be open for those who have already visited the Boat Show, until the new edition. Those who missed it will be able to enter, just register.

Where do you find it?

On the Internet at
It is promoted on all of our sites, starting with,, and our socials. Each page has a privileged and visible entrance that incentivizes a visit to the digital Boat Show.

Why Milan.

Milan is a city of water (Navigli, Darsena) and has the highest number of boat owners in Italy. It is known worldwide for its events. It is a guarantee of quality, dynamism, practicality.

Does it only appeal to Italians?

No, everything is bilingual, Italian and English. It goes out on the web, worldwide audience. Milan Yachting Week is promoted on planetary platforms such as Facebook, Google+, Instagram, YouTube.

Is it alternative to traditional boat shows?

No, it flanks them and, indeed, reinforces their “physicality.” It stimulates those who want to actually see a boat or product to visit traditional boat shows. Those who participate in Milan Yachting Week should suggest to the visitor a real-life view at their venues, showrooms, events, dealers.

Can it be sold directly?

Yes. With a simple link, the customer is directed to the exhibiting company’s e-commerce. Or, its products are included in the e-commerce of Milan Yachting Week.

Where can it be exhibited?

As in a traditional boat show, there are booths of all sizes, pavilions, docks.

What can be exhibited?

Everything, every kind of product related to boating or in line with the “sea lovers” target audience.

How are the products displayed?

Each product is illustrated with videos, photos, renderings, texts, and catalogs provided by the customer. They are processed and optimized by our editorial staff.
Visitor research is facilitated by searches by type, tastes, desires.

Do you come into contact with customers (for exhibitors) or exhibitors (for visitors)?

Yes, via email booking to physical examination, interview via Whatsapp, information request.

Can you recognize who enters a booth or boat?

Yes, each exhibitor receives an admission report with qualitative/quantitative analysis of potential customers.

Is there a possibility of promoting a product outside the booth?

Yes, there is an events pavilion where, every day there are lectures, presentations, visits from famous people. Live feeds are relaunched on all social channels.

How much does it cost to exhibit?

One-tenth to one-fifteenth compared to a traditional boat show.

For exhibitor prices, contact us at





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