As in a physical boat show, the first week of Milan Yachting Week – The digital Boat Show was dedicated to outfitting.
We “set up” booths, placed boats at the dock, interviewed company managers. And we will continue to do so for one year. Because this work is done online instead of physically. There are 21 people working on it-their hands engage them to write on the keyboard instead of holding a screwdriver or sponge.
Unlike a physical fair, we are fortunate to be able to put in a new booth of products, accessories, services, or dock a boat every day. And so we are doing this every day, supplementing our work with a virtual guide that each day points out a product worth visiting.
WE GIVE THE NUMBERS.
What numbers has the MYW done while it is still being set up (in internet jargon it is called a “beta” version)?
A total of 17,099 people entered from Sept. 15 to Sept. 23 (as of 3:35 p.m. Sept. 23) , visiting products and boats 48,693 times. All this, we repeat, with a Boat Show still in the works.
Visitors, to explore Milan Yachting Week, used 59.17% smartphone, 7.04% tablet, 33.80% desktop (i.e. they entered from PC).
Those who used the desktop have the record number of products and boats viewed, 11.45 per user, demonstrating that interactivity, when visiting, is enhanced by the use of a larger screen.
Once you enter the MYW, you have fun wandering around the booths on land and in the water, just like at a real salon. This is evidenced by the very low percentage(0.28 percent) of what is technically called “bounce rate”: that is, the page opened “by mistake” and immediately closed. Those who visit the digital boat show do so for real. The average time for a single visit to Milan Yachting Week is very high for Internet trends: 3 min 43 seconds.
Every day, Milano Yachting Week – The digital Boat Show is filled with new exhibitors: and thus with boats, accessories, services, events, the whole boating world.
