A new Marine division was born at Honda, breaking away from the Power Products division and becoming autonomous. The newly formed Honda Marine Division (operational since April 1) is actually a rib of the Power Product Division, which will now have much more freedom to move around and design marine-specific products. This news demonstrates Honda’s great commitment to the boating world, a commitment of which the prime example was the long-awaited BF350 V8 outboard recently unveiled.
Who the Honda Marine Division will be led by.
To head the newly formed Division, the Japanese automaker has chosen to put Cristian Pellegrino in the role of General Manager Honda Motor Europe. Working alongside him are Mick Horsfall as Head of Marketing & Planning and Francesco Pichelli, who is the figurehead especially for the Italian market as he is simultaneously Head of Sales Marine Europe and General Manager Marine Italy.
Honda with this choice demonstrates once again that it is betting decisively on boating, granting the Marine Division great freedom of action. A first proof of this freedom is surely the presentation of the – long-awaited BF350 outboard. It is in fact the most powerful model ever presented by the Japanese manufacturer, and the first engine that has been entirely designed, engineered, and manufactured for use in the marine environment.
The new leadership of the European division is strongly marked by the presence of Italians. In fact, the Italian market is among the most important as far as the Tokyo-based company is concerned.
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