Freshwater fishing

Lowrance, technology at the service of fishermen

Freshwater fishing today is even easier, more fun and most importantly, more effective thanks to technology from Lowrance, a leader in fishing electronics for more than 60 years. Just have one of its innovative instruments dedicated to fishfinding on board, such as theActive Target, l’Elite Fs or theHook Reveal to monitor the seabed under the boat in real time and detect prey, but also use its new electric marine thrusters Ghost that allow fishermen to make longer fishing trips, sail faster and approach without scaring fish away.

Sonar ActiveTarget Live
: the hunt begins!

The new ActiveTarget™ Live high-resolution sonar system can show real-time images of fish swimming in and around the structure as soon as they notice the bait. This new technology combines outstanding live sonar functionality with the innovative high-resolution HDS® LIVE Fishing System with the recently introducedHDS® Carbon and Lowrance Elite FS™ displays – providing ActiveTarget Live Sonar connectivity to a wide range of displays with different price ranges.

ActiveTarget Live Sonar visualizations show high-resolution images of fish movements in real time and detail. Because of this instant feedback, anglers are able to instantly adjust the cast on the fish present based on the live information they receive from the probe.


Getting fish to bite is even easier

Take advantage of high-resolution images of fish swimming around the structure and reacting to your bait, in real time, with the new Live Sonar ActiveTarget™. In addition to Forward, Down or Scouting views, you can sound out the position of fish around the boat and easily monitor their movements. Learn how fish interact with the structure and react to the bait, so you can adjust your fishing action and get them to bite. Get on board!

The strengthsof Active Target™ Live are:

  • Ultra-high resolution
    Observe underwater life with stunning clarity and breathtaking detail
  • Multiple Views
    Look around and below you with Forward, Down and Scout™ views
  • Easy to use
    It is
    easy to find and see fish, follow their movements, cast bait and watch them react and bite, all in real time.


Multiple views of ActiveTarget

With three display options, ActiveTarget can be set to Forward, Down or Scout™ modes. Forward and Down views enable detection of fish in front of or below the live sonar transducer, and the Scout mode provides an ultra-wide, top-down view of the structure and activity of fish in front of the transducer-ideal for finding schools of fish.

Mounting options

The ActiveTarget live sonar includes all the necessary mounts for trolling motors, including mast mounts intended for Forward, Down and Scout views, motor mount for Forward and Down views, and a motor mount for Scout view. A transom mount is available as an additional accessory.



For more information on ActiveTarget:

Elite FS
, an infallible fishing system

Elite Fishing System, the latest addition to Lowrance’s line of mid-range fishfinder/chartplotter displays, combines a complete set of fishfinding instruments with an easy-to-use and easy-to-install display. Elite FS gives anglers all the tools they need to find and catch more fish, with the ultra-high resolution ActiveTarget™ Live and Active Imaging™ probe with Lowrance CHIRP sonar, SideScan and DownScan Imaging™.

Take advantage of ActiveTarget Live’s technology

View high-resolution images of moving fish-monitor them as they swim back and forth with ActiveTarget Live sonar. This innovative solution allows users to find out how they position themselves in structures and how they react to the arrival of a decoy. With this visualization, fishermen know if the technique being used is correct or if it is time to change it-information that a traditional sonar or structure images simply do not provide.

Enjoy the wide selection of maps

Optimize your worldwide basemap with a variety of mapping
and spend more time fishing instead of searching for fish; upgrade to Genesis Live to take advantage of real-time maps as well. Also compatible with Navionics and other chart providers.

Find more fish with Active Imaging

With 3-in-1 Active Imaging sonar equipped with CHIRP, DownScan imaging with FishReveal™, you can see the structure and area covered with a new level of detail accuracy, within a range never before achieved by other structure imaging technologies. Get the best from CHIRP sonar technology and DownScan Imaging in a single screen with FishReveal‘s unique intelligent target display, which allows fish to be clearly distinguished from structure and area covered on highly detailed DownScan images.

Create a complete Elite Fishing System

Comprehensive network functionality with built-in NMEA 2000® wireless and Ethernet connectivity allows you to create the complete system. Add a Halo Dome Radar, an Outboard Pilot or share sonar data, waypoints and other user data among multiple displays via Ethernet.

Available from authorized dealers in 7- and 9-inch displays, the new Elite FS series includes a range of model options with or without Active Imaging, as well as ActiveTarget Live Sonar transducer solutions.



For more information on Elite FS:

HOOK Reveal
, fishing has never been easier

The brand new fishfinder and chartplotter HOOK Reveal makes fishing easier by offering outstanding performance with proven fishfinding tools, including an automatically adjusting sonar, optimized performance in deep water, SideScan, DownScan Imaging™ and now also FishReveal™, which makes it easier to see fish by combining the benefits of sonar CHIRP Lowrance and DownScan Imaging™ in a single screen. For fishing in familiar areas or unknown waters, you can discover the best fishing areas and map unknown waters in real time with Genesis Live.

“HOOK Reveal takes the HOOK series to a new level of fish-finding performance,” said Knot Frostad, CEO of Navico. “We are confident that revolutionary features such as FishReveal, Genesis Live and new transducer options for deep-water performance will help anglers using HOOK Reveal achieve extraordinary fishing results.”

Where the fish are tells you the FishReveal

Available in 9-, 7- and 5-inch models, HOOK Reveal includes one of Lowrance’s most popular features, FishReveal™ and its real-time mapping solution, Genesis Live. FishReveal makes it easier to find and identify fish by combining Lowrance CHIRP sonar target separation and DownScan Imaging™‘s high-resolution fish stationing structure images in a single screen.

Real-time mapping with Genesis Live

Genesis Live offers anglers the ability to create bathymetric maps with ½ foot intervals of the local lake or unknown waters, in real time, on the screen of HOOK Reveal displays. Genesis Live maps can be created and saved on HOOK Reveal by inserting a blank microSD card into the slot provided.

Self-tuning sonar

With a simple interface and HOOK’s unique self-adjusting sonar, HOOK Reveal is easy to use. Spend more time fishing and less time reworking settings thanks to auto-tuning sonar, which allows you to always get the best sonar image by automatically adjusting settings when fishing conditions change.

Large displays and intuitive menus

Whether you are fishing in a local lake or unfamiliar waters, HOOK Reveal makes it easy to locate key fishing areas, such as ridges, overhangs and channels, with optional map updates including C-MAP, C-MAP Genesis, Navionics® and more.

With HOOK Reveal, anglers can choose their preferred combination of display size, sonar type, and navigation from TripleShot( High FrequencyCHIRP, SideScan, and DownScan Imaging™) or for advanced deepwater performance, the 50/200 HDI or 83/200 HDI sonar(FishReveal and DownScan Imaging™).

For more information on HOOK Reveal:

The new electric motors

The new Ghost models, with 47-inch (119) 52-inch (132 cm) and 60-inch (152 cm) stems, respectively, offer all the advantages and features of the original Ghost electric motor to boats with taller bows.

There is now a Lowrance trolling motor to meet the needs of all bass fishermen and for a wider range of multi-species and walleye fishing boats.

Features of Lowrance Ghost electric motors include:

  • Brushless motor
    The Ghost’s brushless motor generates 25 percent more thrust than the competition and offers up to 45 percent more operating hours on a single charge, which equates to almost a day’s extra fishing. The combination of precision in production, exclusive manufacturing materials and a state-of-the-art propeller design, which prevents entanglement in algae, offers more thrust and greater efficiency.
  • Zero interference with sonar
    The Ghost’s brushless motor helps eliminate noise and, unlike ordinary brush motors, has no brushes that wear out, providingsuperior reliability and longer life. The brushless motor Does not emit electromagnetic interference, offering fishermen the sharpest possible sonar views with zero interference on the screen.
  • Integration
    Users can steer, adjust speed, configure navigation of a route, or anchor at a current location with the touchscreen control of a Lowrance display with SmartSteer™ interface. Ghost easily associates with displays HDS LIVE, HDS Carbon and Elite-Ti² via a simple NMEA 2000.
  • Lowrance plug-and-play sonar
    Ghost offers two integrated sonar nosepiece options, including HDI (CHIRP and DownScan Imaging™) and optional Active ImagingTM 3-in-1 transducers (CHIRP sonar, SideScan and DownScan Imaging). All engines are equipped with an HDI transducer, but can be upgraded to a different spinner at any time.

  • Fly-By-Wire Government
    Fly-By-Wire‘s instant and smooth government gives the Ghost the feel of a cable-steer engine, but without the mechanical cables that wear out over time. Regardless of the brand of trolling motor used previously, anglers will immediately feel comfortable with theinnovative Ghost pedal, fully configurable by the user. The pedal can be customized to your preferences via programmable hotkeys and a Flip Switch which can be moved to allow the trolling motor to be used on either side of the pedal. The buttons of the various modes have LED lights and an audible signal that provides feedback when a mode is activated. The foot control also has a battery level indicator. In addition, Ghost 60 includes a standard remote control for easy control anywhere on the boat.
  • Sturdy structure
    The 360-degree shockproof stand is designed to withstand any shock and automatically realigns itself Once the affected structure is removed. A composite stem, with a lifetime warranty, helps resist shocks, and a built-in stabilizer bar reduces bounce when gliding in rough water. The pedal cable is secured to the bracket with strong clips that prevent it from moving on the deck, preventing damage to rods and reels and obstructing the view of the Lowrance fishfinders installed nearby.
  • Versatile installation
    The motor weighs less than 1.8 kg compared to equivalent motors with brushes, allowing it to be installed, operated and stored more easily. The Ghost is designed to operate in 24- or 36-volt systems, with a thrust of up to 44/54 kg respectively, and allows future upgrades of the battery and charger.



For more information on Ghost:



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