380 million turnover and growth of 27% compared to 2017. These are the numbers of Sanlorenzo in 2018 which estimates for 2019 a further increase of 20%. The numbers are all there, with an order book of 500 million between 2019 and 2020.
With these numbers and full control of the company – after the repurchase of the shares held by a Chinese holding company (CLICK HERE) – Massimo Perotti, president of Sanlorenzo, is preparing for a new phase of expansion. Resting on a solid foundation, after the consolidation process carried out in recent years, the company is now thinking about how to further strengthen and grow.
How Sanlorenzo will grow
The plan presented envisages expansion through internal growth of the core business, which will be strengthened and implemented, and through external growth, with new acquisitions.
The first model of the Open Coupé Sanlorenzo line is already in the pipeline, a market segment where the brand wants to invest and renew. Since last year, the group also includes Luca Santella’s Bluegame brand, on which Sanlorenzo wants to focus strongly, as demonstrated by the appointment of Carla Demaria, president of Ucina, as CEO of the Bluegame brand.
In addition to major economic investments, there is also the need for a managerial organization structured to meet the new challenges. With this objective in mind, Ferruccio Rossi, former general manager, has taken on the role of managing director/CEO of Sanlorenzo Spa and President of Sanlorenzo Superyachts, a company division dedicated to metal models above 40 meters.
The growth and structuring will not only concern the group’s internal structure, but also the increase of the offer with new and important acquisitions to improve and “variegate” the offer of Sanlorenzo to play as a protagonist in the market of large groups. With a view to providing global service to customers, a business unit will also be created for new initiatives, including those in more advanced sectors.
Massimo Perotti’s words about the project
“I consider the strategic plan approved by the Sanlorenzo board to be both very ambitious and realistic. The steps in the direction of strengthening the organizational structure through the acquisition of consolidated managerial experience and greater delegation make me confident that we will not miss our goals.”
