“So I reinvented powerboats with Axopar.” Jan-Erik Viitala speaking.

THE PERFECT GIFT!

Give or treat yourself to a subscription to Boats in Motion print + digital and for only 39 euros a year you get the magazine at home plus read it on your PC, smartphone and tablet. With a sea of advantages.

Jan-Erik ViitalaWe met Jan-Erik Viitala, co-founder and “front-man” of Axopar. Finnish shipyard turns 10 and celebrates with its new
Axopar 29
, a contemporary reinterpretation of the first model made in 2014.

Adventure boats. Is a new “flagship” coming for Axopar?

Axopar has created a truly new category of boats, the Adventure Boats: they combine the Nordic tradition of making fast, sturdy boats with stylistic and functional content that makes them appreciated worldwide.

Viitala tells us the secrets of this success, both from a product and communication pholosophy point of view, and, most importantly, anticipates interesting new developments to come.

Watch the interview with Jan-Erik Viitala here:

Viitala tells us the secrets of this success, both from the point of view of the product and the communication philosophy, and, most importantly, anticipates interesting new developments to come.


You may be interested in:

Queste sono le 13 barche imperdibili nel 2024 da 10 a 30 metri

Share:

Facebook
Twitter
WhatsApp

Leave a Comment

Your email address will not be published. Required fields are marked *

Are you already a subscriber?

Sign up for our Newsletter

Join the Sailing Newspaper Club

Powerboats, its stories, from small open to motoryachts. Sign up now for our free newsletter and receive the best news selected by the editorial staff each week. Enter your email below, agree to the Privacy Policy and click the “sign me up” button.

Once you click on the button below check your mailbox

Privacy*


Highlights

You may also be interested in.