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We met Jan-Erik Viitala, co-founder and “front-man” of Axopar. Finnish shipyard turns 10 and celebrates with its new
Axopar 29
, a contemporary reinterpretation of the first model made in 2014.
Axopar has created a truly new category of boats, the Adventure Boats: they combine the Nordic tradition of making fast, sturdy boats with stylistic and functional content that makes them appreciated worldwide.
Viitala tells us the secrets of this success, both from a product and communication pholosophy point of view, and, most importantly, anticipates interesting new developments to come.
Viitala tells us the secrets of this success, both from the point of view of the product and the communication philosophy, and, most importantly, anticipates interesting new developments to come.
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Queste sono le 13 barche imperdibili nel 2024 da 10 a 30 metri
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