“So I reinvented powerboats with Axopar.” Jan-Erik Viitala speaking.

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Jan-Erik ViitalaWe met Jan-Erik Viitala, co-founder and “front-man” of Axopar. Finnish shipyard turns 10 and celebrates with its new
Axopar 29
, a contemporary reinterpretation of the first model made in 2014.

Adventure boats. Is a new “flagship” coming for Axopar?

Axopar has created a truly new category of boats, the Adventure Boats: they combine the Nordic tradition of making fast, sturdy boats with stylistic and functional content that makes them appreciated worldwide.

Viitala tells us the secrets of this success, both from a product and communication pholosophy point of view, and, most importantly, anticipates interesting new developments to come.

Watch the interview with Jan-Erik Viitala here:

Viitala tells us the secrets of this success, both from the point of view of the product and the communication philosophy, and, most importantly, anticipates interesting new developments to come.


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Queste sono le 13 barche imperdibili nel 2024 da 10 a 30 metri

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