The second edition of the digital boat show kicks off. Why it pays to be there


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After the end of the boat shows in September, the second 2021/2022 edition of Milan Yachting Week – the digital boat show – begins. The new edition of Europe’s only digital exhibition (in Italian and English) kicks off on October 15 and continues until October 14, 2022. A whole year, 24 hours a day.


  • our salon lasts for one year, and you can change the booth if you launch new things in progress
  • Clear prices (for all and without “hidden costs”)
  • set-up and layout: we’ll take care of it. The booths are taken care of by a staff of experienced journalists: you just need to provide us with the material about your company and products
  • widespread communication of your brand through news, newsletters, DEM and print editions of Giornale della Vela, Barche a Motore and Milano Yachting Week
  • Improved navigability and user experience designed to maximize contact requests
  • Video interview to best explain your business
  • Monthly report on the progress of visits to your booth and products
  • possibility of direct sales through the Milan Yachting Week store
We have worked hard to revamp our digital boat show and make it more “user friendly.” Improved search keys, a leaner and faster layout, filters that make it easier to browse through the hundreds of products on display, including boats, accessories, services and events. Then, with simplified forms on the exhibitor and product pages, getting in direct contact with exhibitors to get more info on what you are interested in is even easier. We then worked on SEO (Search Engine Optimization) to have a better ranking in Google of the displayed products and are developing a dedicated app.
We are as always “work in progress,” because we believe that a permanent digital trade show is the best complement to a physical trade show.


These are the numbers that testify to the success of the digital Boat Show organized and promoted by leading publications The Sailing Newspaper, Motor Boats, Top Yacht Design:
  • 73 exhibitors
  • 530 products on display
  • over 1,500,000 products visited
  • over 450,000 unique visitors
  • 3,500 contact requests and visits
  • more than 70% of the products displayed are on the first page of Google searches
  • additional 1,000,000 views of the products displayed resulting from articles published on


    and on our social
  • 20% of visits come from abroad

A great achievement. But we are confident that we will do even better this year. Find out more about



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