The Tohatsu outboard? From today you buy it online!


Give or treat yourself to a subscription to Boats in Motion print + digital and for only 39 euros a year you get the magazine at home plus read it on your PC, smartphone and tablet. With a sea of advantages., e-commerce of marine accessories becomes exclusive web distributor of Tohatsu engines. Joining the dealer network in the territory, Tohatsu aims to ride the 4.0 era with online sales through

So this is the bet launched by the two companies that led to the signing of the partnership for the web distribution of Tohatsu engines in Italy.

“There is a profound difference between selling through the Internet and an e-commerce,” explains Raphael Dayan, Consultant Strategy & Organization at Tohatsu-. We chose HiNelson as our exclusive Partner in online not only because of its vast knowledge of web dynamics, as evidenced by its rapid rise, but also because of the common vision in the synergies between the virtual and real worlds.”

Outboard motor? From today you buy it online!

Simple purchasing processes, prices and pickup in 24/48 hours at one of 150 workshops in Italy.

“We are envisioning a new purchasing process for our customer, who will be able to choose online and pick up at a physical store, and vice versa. And with Tohatsu, this new era officially begins,” explains Marcello Labruna, executive director of HiNelson.

The range of engines for sale in the first period will be limited to the MFS2.5, MFS4 and MFS5 LPG. “We believe that this range, of which TOHATSU is a leader, follows the nautical accessory buying process, and in this segment HiNelson proves to be the leading player in the online,” Dayan concludes.


TOHATSU: is the world’s second largest manufacturer of Japanese outboards, offering 7-year warranties and a range from 2.5 to 250 horsepower.

HiNelson: is a marine accessories e-commerce offering more than 15,000 products from over 150 different manufacturers.




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