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One of the big names in made-in-Italy boating, Ranieri International, has decided to completely revamp its website(www.ranieri-international.com) in order to be closer to its customers and collaborators. It is now easier to discover all the yard’s ranges of fiberglass boats and inflatable boats.
These days, digital development is crucial for a company to be able to reach its customers and suppliers anytime and anywhere. For this reason, the section dedicated to Boats and Inflatable Boats products has been enriched with technical content, photographs and videos of tests carried out by industry journalists, which can be viewed and downloaded directly by customers who, in this way, can more easily evaluate the material available.
Thus there are technical data of the boats, photos of exteriors (and interiors when there are any) to make all the features of the boat as clear as possible from the first glance.
Ranieri International then included, in addition to the section dedicated to the national and international sales network, a section on “charterers” who use the Soverato shipyard’s boats and inflatables, with the dual intent of facilitating the connection between potential clients and the shipyard’s partner companies.
In addition to this, the brand new “Events” section also provides customers and business partners with constant updates on the company and participation, either directly or indirectly (through business partners or with foreign dealers and distributors), in international boat shows, sea trials, promotional/advertising events.
Special attention was also given to the “Contact” section, with the aim of fostering the maintenance of relationships with stakeholders, customers and partners. Finally, to facilitate consultation from any device, mobile or otherwise, the site has been designed according to the principles of responsive design, thus able to graphically adapt fully automatically to the device with which it is viewed.
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