Volvo Penta will stop selling and marketing Seven Marine outboards from 2021.
The green turn of Volvo shakes the nautical world. In a market where outboards are more and more protagonists of the scene, Volvo Penta goes against the tide. The goal of achieving zero emissions for the entire production by 2050 at the latest has led the company to review the priorities of the various sectors.
With these goals emerges the little “strategic” of the Seven Marine brand, acquired just 3 years ago by Volvo Penta. With the support of Volvo, in terms of economic means and skills, the Seven Marine outboard range was expanded in 2018 with the 527 hp and 577 hp, in addition to the top model: the 627 horsepower. Outboard engines technologically advanced and powerful, but clearly not sustainable. That’s why the development of Seven Marine’s thermal outboard engines by Volvo Penta has been discontinued.
Not only development but also sales and marketing as stated in the Volvo Penta press release, starting January 1, 2021. (you can find it here)
With the intention of setting an even more sustainable path, Volvo decided to focus all his efforts on the development of sustainable technologies in terms of emissions. This must, however, go in parallel with innovative solutions that can keep pace with the efficiency of traditional thermal engines.
The new CEO of Volvo Penta, Heléne Mellquist, has welcomed these goals by Volvo. The focus will be on the company’s IPS and Sterndrive ranges, which will receive the utmost attention from the brand. In addition to sustainability, Volvo Penta is also pushing hard on Easy Boating, the “easy” and an integrated boat that can adapt to the needs of all yachtsmen, from the most experienced to the novice. The boat with Volvo engines has the goal of becoming increasingly simple and integrated.
The company will continue to support the current outboard customer base by assuming full warranty and responsibility for spare parts for products that are in the field.
“Volvo Penta anticipates that the outboard segment will continue to be relevant to the yachting market,” explains CEO Heléne Mellquist – but we believe that the unquestionable need to drive progress in sustainable technology should be our main focus. That is why, for the time being, the exploration of new technologies together with the development of our core business, such as Volvo Penta IPS and Sterndrive, will be the focus of our efforts.”