Yacht ride and ocean scent in the heart of Milan? Azimut’s “Dolce Vita” at Fuorisalone


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  Azimut S7 under sail
Azimut S7 under sail

A yacht ride in the heart of Milan may seem like a joke at first ear, but it is not: Azimut Yachts at the first appearance at the Fuorisalone of Milan, will bring a 21-meter yacht and with the help of technology give a taste of the “dolce vita” on luxury yachts.

Thanks to futuristic 3D instrumentation, at the Triennale Design Week scheduled for April 17-22, people will be able to “navigate” an Azimut S7 by using special glasses to virtually visit the unit’s internal parts, all combined with multi-sensory support. It will then be possible to explore the yacht in all its parts-materials, technology, and accessories-by simply pointing to what you want to know. The “dolce vita” is not made by a showroom of instruments, but by the salt-laden air, the wind on the skin, and the feeling that anyone who goes to sea seeks: a sense of freedom.

The general public discovering the nautical “Dolce Vita”: the challenge of Azimut

Azimut’s challenge is by no means trivial because the Fuorisalone in Milan is to date one of the most important events in the world on the subject of Design, a key showcase for knowledge and awareness. What better way to bring the general public closer to the lines of boating than to physically display a yacht and attempt to deliver unique thrills? This is the spirit of Azimut’s installation-La Dolce Vita 3.0, Yachting in Milan-which, as the name suggests, refers back to Federico Fellini’s film by reinterpreting the hedonistic lifestyle with a taste for beautiful things in a contemporary key. Light design demonstrations will be conducted in the evening, further enhancing the silhouette and styling details of Azimut S7.

Finally, on April 18 at the Teatro dell’Arte, the world premiere of Azimut’s two new flagships will be presented to mark the brand’s 50th anniversary, with testimonials from Alberto Mancini and Vincenzo De Cotiis, the two designers who developed them.



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